Mobile App Localization: Why It is Important for Mobile App Success Sujeet Pillai June 1, 2022

Apps play a significant role in people’s daily lives. Apps are used in every country on the planet. People rely on mobile devices — and the apps they enable – for both business and recreation. Companies who create applications primarily for their home markets are passing up significant income prospects. If you’ve created an app that’s popular in your own nation, chances are overseas markets will be interested in it as well. Companies may acquire a plethora of new users through app localization by creating an app that resonates with individuals. All you need is the correct mobile app localization to get your software into those new areas.

What is App Localization?

App localization is the process of modifying your mobile app so that it can be used in multiple countries by catering to local consumers. This includes employing their native language, introducing cultural sensitivities, and changing keywords in their search queries.

Why Do You Need App Localization?

Because mobile applications are becoming increasingly significant, it is critical that they be localized. Mobile applications have evolved into marketing tools, and app localization ensures that the relevant items appear when potential buyers conduct searches. The information about the items should be in a language that people can comprehend. Localization of mobile applications allows these programmes to meet the demands of users who speak different languages. App Localization entails converting currencies, units, and dates into the appropriate representations.

Benefits of App Localization:

1. Global Accessibility:

The investment in mobile app creation is modest, but it might pay off handsomely if it becomes popular. Are you still certain that your own region is the best market for your software? Bring yourself up to date! If you limit yourself to a single-language app launch – regardless of your native language – you will miss out on massive markets. Mobile entrepreneurs and app developers may reach a vast number of people all over the world by using platforms like Google Play and Apple’s App Store. The linguistic barrier, on the other hand, is unavoidable. If a company is ready to expand, app localization can be a viable conduit for expansion.

The company’s expansion ambitions can be met by focusing on multiple languages and areas. As a result, it is critical to seek for corporate software development companies that can help you design your application with translation. It might help you compete with local developers and get superior outcomes in a short period of time.

2. Economically Beneficial:

Although the notion of app localization may appear intimidating and costly, businesses will see a return on their investment. A company’s market share and revenue may be expected to grow with each new territory it enters. Localization may make your application available in different regions of the world based on their audience, and at no extra expense. As a result, it may assist you in reducing many expenditures associated with mobile application development, which will benefit you in the long term. To get your money’s value out of your mobile applications, consumers must download them. Localized apps perform significantly better on this front. Without app localization, you would have to design an application for each target audience, which might significantly increase costs.

There are presently over five billion active mobile customers worldwide. Consider how many profits you could generate if your mobile app was localized to reach even a small percentage of that number!

3. More Recommendation:

When a company’s app gets new users, the next step is to keep those customers engaged in their offerings. Because the app business is so competitive, it might be difficult to keep clients. Achieving immaculate app localization is one method to ensure user loyalty. If your application is tailored to a local audience, it has a far better chance of getting suggested. Localization enables you to develop your application with content, design, and features that are tailored to the specific locale. As a result, it also aids in promotion.

Because your application checks all of the requirements for the target population, it will undoubtedly be well-optimized, which might help you attract a lot more visitors than you expect. The reviews will improve as a result of the approach, and your revenue will increase multifold in no time. Customers are likely to abandon an app if it fails to match their expectations. By partnering with app localization service providers, businesses can ensure that the localization is appealing and engaging, resulting in a devoted consumer base.

4. Enhance Brand Image:

The number of monthly active users is an important indicator that assures a higher placement in app stores. As a result, a rise in users from other nations translates into higher overall app rankings. Many components of the app localization process are involved, including localizing metadata, which helps buyers to find the app more readily through keyword and phrase searches. Businesses all across the globe invest in app localization because it allows them to become viral in a much shorter period of time. The programme communicates with individuals all around the world because of localisation, which helps it become viral much faster than you may anticipate. This allows you to connect with people all around the world via various social media sites.

Because your application is localized, you may provide discounts to the local audience based on their unique events. You may elicit favorable emotional responses from app users using this method. Customers are then encouraged to trust your company and buy your products and services as a result of these favorable reactions. You can meet your app’s sales goals while keeping a great brand reputation by using app localization tools.

Conclusion:

Understanding your audience in different markets is the goal of app localization. It allows you to have your application created for local users, which might help you develop a more established relationship and improve the program’s speed. Because language and culture have a significant impact on user perceptions and habits, making the appropriate changes to an app is critical for effective worldwide expansion. All of this will be available without the need to develop a unique application for each user base.    

Can I build a mobile app with VueJS? Marketing February 19, 2021

 

Vue.js or vue is a web framework used to develop single-page applications and user interfaces. It uses HTML-based template syntax and supports single-file components where the template, script, and styles can be collocated in a single file. The clean separation between javascript, HTML templates, and styling makes it very developer-friendly. Vue is not backed by any popular company and is mostly community-driven. It is used not only for web interfaces but also for desktop and mobile app development with tools such as electron framework, vue-native, and capacitor framework.

FEATURES OF VUE.JS

1. Easy to learn – For learning Vue.js, all you need is basic knowledge of HTML, CSS, and JavaScript. This makes the learning process much easier. It also provides many tools to its users that make Vue easier than other frameworks.

2. Documentation – Its documentation is very precise and clear. This will help a newbie to learn vue interestingly. It is well-structured and concise covering all the possible topics.

3. Performance – Its script is very lightweight which makes its performance faster and efficient.

4. Open-source – It is an open-source framework that is available to all developers. No company will face any licensing issues.

5. Computed properties – One of the most important features of Vue.js, Computed properties help listen to changes made to data elements and reactively compute properties.

6. Template – In Vue.js, we use HTML-based templates that bind the DOM with Vue.js instance data. Developers can also use components with render functions.

7. Tooling and Libraries – Vue.js has various new and innovative tools such as CLI, , Vue Loader, development tools, Vue Router, and Vuex. These tools help developers to work smoothly and efficiently.

HOW TO BUILD MOBILE APPS USING Vue.JS?

By using Vue.js, we can develop mobile apps with the help of the Vue native and capacitor framework. These two frameworks use different approaches to packaging vue code into a mobile app. A capacitor is a framework that embeds a WebView component in a mobile app(Android and IOS) and renders HTML and CSS within it in a mobile app. Vue-Native, on the other hand, compiles vue components into native mobile code on each platform. Both approaches of having their pros and cons and the decision to adopt either must be based on one’s preferences. 

BUILD APPS USING VUE NATIVE

Vue Native is a JS framework written by GeekyAnts that will build vuejs code into a mobile app using Vue.js. It allows building the app into both android and IOS applications. Vue native is originally inspired by React Native and was a part of the React-Vue compilation. Developers can build apps with the help of their natively provided rich UI elements. This native framework helps in building lightweight apps as the code is finally compiled into native Android or IOS code. There are many APIs and components available in Vue native as well as access to device APIs like the camera or the native share component. Note that Vue native does not build to HTML. It uses the Vue system to build mobile components that can be mapped to native components in each mobile ecosystem. A large part of Vue native can also be understood from React native’s documentation and libraries.

FEATURES OF VUE NATIVE

1. Data binding – It supports two-way binding. This ‘reactive feature instantly propagates any data changes to the view. It also eliminates the need to write a lot of boilerplate code. Developers can follow the reactive programming paradigm and code their components with that in mind.

2. Declarative rendering – This type of rendering helps developers build state-to-outcome-based templates. Only the state to outcome mapping needs to be provided and the underlying engine takes care of the ‘how’. Since vue is a reactive framework this also means re-rendering only occurs when data changes.

3. Command-Line interface – A great cli reduces the time of initial project setup. It also includes a project generator and allows us to create different types of projects through a selection of pre-built boilerplate starter kits. It helps new developers, to begin with a new project and generate scaffolding very easily.

4. Reusable UI components – This will help save the developer’s time as we can use the same code without writing them repetitively. We can use the same code on any platform (iOS, Android, or web). This is one of the main advantages of using frameworks that compile to native code rather than writing in native code directly. A single codebase can be maintained.

5. Compiles to React Native – Developers can use React native for advanced features as the compile process of both Vue Native and React Native matches. It will become easier for developers to develop more complex features that require React Native’s libraries.

PROS

1. It is easy to learn Vue native as it uses HTML-like components, CSS, and JavaScript. Most of the developers are already familiar with all these languages.

2. Vue Native is flexible and scalable too. Developers can customize it as per their needs and interests. It also provides various tools like Vue CLI, Vuex, Vue Test Utils, etc. for developer delight.

3. It has well-defined and clear documentation. It helps developers to adapt to the new framework quickly.

4. It is compiled with React native which allows further complex feature development if required.

5. It brings a reactive paradigm to the mobile apps ecosystem. Hence developers familiar with reactive web programming can apply the same concepts to mobile app development.

6. It is open-source under MIT license which allows even commercial usage.

CONS

1. It may not be suitable for gaming or heavy-animation apps.

2. Some information regarding features is missing in Vue- Native documentation. To get all the information you may have to look in React native’s documentation.

3. The approach is not completely single-code multi-platform. Some features and use of device APIs may require some native code as well.

4. Sometimes the use of libraries of React native may be required to complete some features of a Vue native project.

Conclusion:

You can build an app with VueJS. One framework that can be used is vue-native. It is open-source and has great documentation. The WebView approach can also be used using frameworks like Cordova and Capacitor. We’ll outline the features and the pros and cons of those in a future blog.