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Sujeet Pillai 1. Sep 11, 2019 2. 4 min read ![](/_astro/small_incentius_2_5e2fe9fc20.width-1000_Z8QXSQ.webp) This is such a clear indication of how busy we were that we missed acknowledging our 5th anniversary. Nevertheless, so here we are, completing our 6th year. I couldn't be prouder to announce that since the first year, we have continually grown and evolved as a company. At this moment, when we are all on cloud nine, I would like to share our little story as to how it all started. # Background: It all started during the time when Amit and I used to hang out for a couple of drinks every month at one of our favourite joints and talk about all sorts of lemons life was throwing at us. Dubeyji (Yeah! That’s what we call our Director of Finance – Mohit Dubey), who had recently shifted to Noida to take care of his family business, used to join us on the occasional [skype](https://www.skype.com/en/) chats. Amit & I have known each other since 1999 from our time as batchmates at IIT Bombay. We met Dubeyji in 2004 in our early professional days as we all started our consulting careers in the same company. All of us were among the first few employees to join the recently started India operations for the company, which gave us a lot of initial exposure to project ownership, people management and client management. Reminiscing about our time in consulting and the challenges associated with different kinds of situations at the start of our careers was our favourite pastime. # Ideas abound, 2006-2012: ![](/img/blog/6-years-of-incentius/incentius-1.jpeg) We were a trio that always had an entrepreneurial itch about us. In those days, we met on a monthly basis to talk about the wacky business ideas we had and try and how we could take them to market. Looking back, our early ideas may have had potential however, they were not well-formed. More importantly, it’s now evident that we lacked complementary skills and real-world experience in running a company. Fast forward a few years and, Jaitex exports (Dubeyji’s family business) was doing pretty well; Amit was close to making Associate Principal at ZS, and I had moved to a more core technology role and had managed a couple of early-stage start-ups. Before we knew it, it was 2013, and instinctively, we knew that said entrepreneurial itch had to be scratched sooner rather than later. When you perform your first strike, always pick the move that you know the most. Healthcare, Incentive Compensation, Sales Force Analytics and technology had to be the core competencies of our first venture. The intervening 5-6 years had given us the required complementary skills and experience, which was key to pioneering this dream of ours. Amit doubled up on knowledge in the pharma SFE domain, Dubeyji was ready with valuable seed capital and real-world accounting and finance knowledge and I finally had the confidence to run the operations of a company independently. Talking to clients, day in and day out, understanding the practical problems of the industry and realizing the gaps between their expectations and reality is what we focused on as our vision. # Incorporation, 2013: On the 9th of September 2013, Incentius – a new-age technology-focused company, was incorporated, and we were ecstatic. Our initial goal was to use our strengths and become implementation partners of several ICM players and SPM players in the healthcare space and also provide them with other analytics and operations support. We started talking to several clients but received constant feedback on the challenges they were facing with the existing players in the space. The primary concern that was shared with us was around the lack of intuitiveness of some of the existing solutions and also the significant focus on an expensive outsourcing model. Hence our vision evolved towards the capabilities and services we provide today. Targeting delivering high-end analytical solutions, developing advanced technology solutions for complex business process management systems and creating in-depth analytical models along with data-driven reports for enterprises were the key aspects we focused on. Our strategy was to be a service organization which focused on providing technical support to various established consulting companies that were trying to expand their portfolios. In mid-2014, Amit joined us, and we focused on more advanced projects which helped clients solve complex problems and fructify their technology vision in complex business processes. Incentius focused on engagement models and helped various small consulting firms deliver their projects in a unique rapid prototyping first strategy. # Today, 2019: I take pride in the fact that today Incentius has close to 25 clients and has delivered more than 100 projects over the years. The clients that we started with on day one of Incentius are still with us. I am particularly thankful to all my clients who showed their faith in us and believed that we would push, build and deploy every requirement of theirs. You are our best critics and have helped us grow an inch every day. A company is nothing without brilliant people, and I’d like to thank every one of our current and former employees who contributed immensely to bring us to today. They are the true assets of [Incentius](https://incentius.com/). Lastly, I would like to thank my Partners – Amit and Dubeyji, for their constant support and for sticking together through our great and sometimes truly scary times to make our little dream into reality. ![](/img/blog/6-years-of-incentius/incentius-2.jpeg) Of course, none of this would have been possible without the support and love of my wonderful family - My amazing wife and my extremely handsome sons. Cheers! About Author ![](/_astro/Sujeet_Pillai.width-300_2fQenu.webp) Sujeet Pillai ![](/img_astro/thumb.png) As an experienced polymath, I seamlessly blend my understanding of business, technology, and science. ### See What Our Clients Say ![](/img_astro/left-chevron_1.svg) ![](/img_astro/left-chevron_2.svg) ![](/img_astro/mind-gap-crop.svg) Mindgap Incentius has been a fantastic partner for us. Their strong expertise in technology helped deliver some complex solutions for our customers within challenging timelines. Specific call out to Sujeet and his team who developed custom sales analytics dashboards in SFDC for a SoCal based healthcare diagnostics client of ours. Their professionalism, expertise, and flexibility to adjust to client needs were greatly appreciated. MindGap is excited to continue to work with Incentius and add value to our customers. Samik Banerjee Founder & CEO ![](/img_astro/trusted-by-businesses/worldatwork_coloured.webp) World at Work Having worked so closely for half a year on our website project, I wanted to thank Incentius for all your fantastic work and efforts that helped us deliver a truly valuable experience to our WorldatWork members. I am in awe of the skills, passion, patience, and above all, the ownership that you brought to this project every day! I do not say this lightly, but we would not have been able to deliver a flawless product, but for you. I am sure you'll help many organizations and projects as your skills and professionalism are truly amazing. Shantanu Bayaskar Senior Project Manager ![](/img_astro/trusted-by-businesses/gogla_coloured.webp) Gogla It was a pleasure working with Incentius to build a data collection platform for the off-grid solar sector in India. It is rare to find a team with a combination of good understanding of business as well as great technological know-how. Incentius team has this perfect combination, especially their technical expertise is much appreciated. We had a fantastic time working with their expert team, especially with Amit. Viraj gada Gogla ![](/img_astro/trusted-by-businesses/humblex_coloured.webp) Humblx Choosing Incentius to work with is one of the decisions we are extremely happy with. It's been a pleasure working with their team. They have been tremendously helpful and efficient through the intense development cycle that we went through recently. The team at Incentius is truly agile and open to a discussion in regards to making tweaks and adding features that may add value to the overall solution. We found them willing to go the extra mile for us and it felt like working with someone who rooted for us to win. Samir Dayal Singh CEO Humblx ![](/img_astro/mind-gap-crop.svg) Transportation & Logistics Consulting Organization Incentius is very flexible and accommodating to our specific needs as an organization. In a world where approaches and strategies are constantly changing, it is invaluable to have an outsourcer who is able to adjust quickly to shifts in the business environment. Transportation & Logistics Consulting Organization Consultant ![]() Mudraksh & McShaw Incentius was instrumental in bringing the visualization aspect into our investment and trading business. They helped us organize our trading algorithms processing framework, review our backtests and analyze results in an efficient, visual manner. Priyank Dutt Dwivedi Mudraksh & McShaw Advisory ![](/img_astro/mind-gap-crop.svg) Leading Healthcare Consulting Organization The Incentius resource was highly motivated and developed a complex forecasting model with minimal supervision. He was thorough with quality checks and kept on top of multiple changes. Leading Healthcare Consulting Organization Sr. Principal ![](/img_astro/mind-gap-crop.svg) US Fortune 100 Telecommunications Company The Incentius resource was highly motivated and developed a complex forecasting model with minimal supervision. He was thorough with quality checks and kept on top of multiple changes. Incentive Compensation Sr. Director Most Read [ ![](/_astro/ChatGPT_Image_Apr_2_2025_12_06_35_PM.width-1000_ZUChn3.webp) Optimizing Large-Scale Data Exports: FastAPI, GraphQL, and AWS S3 Struggling with slow, inefficient file downloads in your application? 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